BOCA RATON, Fla., Feb. 27, 2017 /PRNewswire/ -- Performance Brands, Inc., has retained TransMedia Group to apply a deeper publicity glow for America's leading self-tanning product line, Selfie® Tan'n Go® (www.selfieglow.com).
"Our publicity will focus not just on this unique new product line, but on Performance Brands founder and self-tanning entrepreneur Stacy Kaufman, who has been developing revolutionary, products for 30 years," said TransMedia Group president Adrienne Mazzone (www.transmediagroup.com).
The complete range of Selfie® Tan'n Go sunless tanning products have been twenty-eight years in the making by Kaufman, the inventor of "Spray Tanning." "And look how clever he was to register the trade mark 'Selfie®," which has to be the perfect name for products that make you camera ready," Mazzone added.
Our messaging will include Kaufman's long-held conviction that mass market is not the best distribution channel for premium products like Selfie® Tan'n Go® as retail pricing would make premium products such as these unnecessarily expensive. Also, when consumers want a bronze-glow tan, they want it NOW, which only online can promptly deliver.
Sunless, the Performance Brands division recently released Selfie® Night Tan®, a revolutionary new sunless tanner that provides a perfect bronze glow combined with a patented, aromatherapy fragrance technology. Kaufman's innovative product combines lavender and chamomile oils that provide a peaceful sleep while acquire a beautiful tan that lasts up to seven days.
"Publicity will show that Selfie® products are formulated with instant and gradual self-tanners plus fragrance technology that eliminates the tell-tale self-tan aroma," Mazzone said.
"Publicity will show if you want a tan without risking sun damage, Selfie® Self-Tanning lotions, sprays and Mousse offer radiance that looks perfectly natural.
"One of the products is a lotion that could be applied before that big interview, which covers blotches, streaks and orangey tones.
"TransMedia will show how exclusive self-tanning and instant "wash off" bronzing products combine salon-proven, sunless tanning ingredients with precise balance of skin nutrients."
This new, non-staining, creamy lotion uses salon-proven formula with rich moisturizers, vitamins A and E, and a blend of green tea and kola extracts.
Kaufman's Pro Tan® has been the world's number one selling Competition Tanning product for Bodybuilders and Fitness Athletes.
Contact: Adrienne Mazzone 561-750-9800 x2270; amazzone@transmediagroup.com.
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SOURCE TransMedia Group
